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Incogni vs Optery: which is better in Europe?
In Europe, Incogni is the better pick of the two, because Optery doesn't list the EU or UK as covered countries. In the US, Optery stands out with its free exposure report and before and after screenshots of each removal.
| Incogni | Optery | |
|---|---|---|
| Price | From $95.88 a year (Standard, about $7.99 a month); Unlimited $179.88 a year | Free exposure report; paid plans $39, $149 or $249 a year |
| Built for | US, EU, UK, Canada, Switzerland, Norway and a few more | US, plus Canada, Australia, New Zealand and South Africa |
| Companies asked | 420+ data brokers; custom removals from 3,000+ sites on Unlimited | 380+ to 625+ sites depending on plan, 940+ with custom removals |
| Free scan | Yes, a free exposure scan of public and people search sites | Yes |
| Leak checks | No | No |
| Rescans | Recurring follow-up requests | Ongoing, with before and after screenshots |
| Where it's stronger | Covers the EU and UK, big broker list, independently audited; owned by Surfshark | Free exposure report, screenshots of each listing before and after removal |
| Where it's weaker | Most of its public broker list is US only; no leak checks; custom removals only on the pricier plans | No EU or UK coverage listed; built for US people search sites |
Checked on 10 November 2026 against each service's own pricing page and the reviews listed under Sources. Prices and features change, so check the service's site before you buy. Spotted something out of date? Email hello@henryprotect.com.
Where they differ
- Countries. Incogni: US, EU, UK, Canada, Switzerland, Norway and a few more. Optery: US, plus Canada, Australia, New Zealand and South Africa.
- Price. Incogni: From $95.88 a year (Standard, about $7.99 a month); Unlimited $179.88 a year. Optery: Free exposure report; paid plans $39, $149 or $249 a year.
- Coverage. Incogni: 420+ data brokers; custom removals from 3,000+ sites on Unlimited. Optery: 380+ to 625+ sites depending on plan, 940+ with custom removals.
Why Europe is different
US services were built to remove you from people search sites like Spokeo and Whitepages, which publish your address for anyone to look up. Those sites mostly don't list Europeans. In Europe your data sits with sales databases (ZoomInfo, Apollo, Lusha), ad data companies, address traders and credit bureaus, and the tool that works is a GDPR request, which every company that holds data on people in the EU must answer within a month. A service built for Europe sends those requests and follows them up.
A third option if you live in Europe
HenryProtect is free during the beta. It scans where your data shows up, gives you a risk score, checks your email against leaks and stealer logs, and sends GDPR requests in your name to the companies that hold your data, then rescans every week. We make it, so judge it with that in mind.
| HenryProtect | |
|---|---|
| Price | Free during the beta |
| Built for | Europe: NL, BE, DE, AT and the UK |
| Companies asked | Sites found in your scan, 27 hidden brokers, and about 200 to 330 ad, address and credit companies in your country |
| Free scan | Yes, with a risk score out of 100 |
| Leak checks | Yes, 3 sources including stealer logs |
| Rescans | Weekly |
| Where it's stronger | Free, Europe-first, GDPR requests in your name, risk score, leak and scam checks, English, Dutch and German |
| Where it's weaker | Newer, smaller list of US people search sites, no family plan yet |
We do this for you. You don't have to do anything.
- Autopilot sends the request to every company we find, plus dozens of other data brokers that likely hold your data.
- We send the reminders, handle the replies and keep track of the one-month deadline.
- We rescan you every week. If your data comes back, we send a new request.
- All you do is enter your name, confirm your email and give us permission. Free during the beta.
Questions
Is Incogni or Optery better?
In Europe, Incogni, because it covers the EU and UK. In the US, Optery is a strong choice with a free scan and proof screenshots.
Which is cheaper, Incogni or Optery?
Optery's Core plan starts at $39 a year with fewer sites; its Extended plan costs $149. Incogni Standard costs $95.88 a year. Checked on 10 November 2026.
Is there a free alternative to both?
Yes. HenryProtect is free during the beta, built for Europe, and includes a free risk score scan.
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