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How to remove your personal information from the internet for free
Updated 9 November 2026
In Europe you can remove most of your personal information for free, because GDPR gives you the right to have it deleted. It takes three steps: find where your data is, ask each website or company to delete it, and get Google to drop what's left. Doing it by hand takes many hours; Autopilot does the same for you, also free.
We do this for you. You don't have to do anything.
- Autopilot sends the request to every company we find, plus dozens of other data brokers that likely hold your data.
- We send the reminders, handle the replies and keep track of the one-month deadline.
- We rescan you every week. If your data comes back, we send a new request.
- All you do is enter your name, confirm your email and give us permission. Free during the beta.
Step 1: find where your data is
- Search yourself on Google with your full name in quotes, plus your city, employer or phone number.
- Check data leaks for your email addresses. Our free scan checks three leak sources at once.
- Think about the invisible ones. Sales databases, ad data companies and credit bureaus hold data you'll never see in a search. Our data broker index lists 394 of them.
Step 2: ask websites and companies to delete it
Send each one a GDPR erasure request (Article 17). It's free and they must answer within one month. Our letter generator writes it for you, and the opt-out guides give the right address for the main data brokers.
Old accounts you no longer use? Log in and delete them, or send the same letter.
Step 3: remove what's left from Google
When the source page is gone, the Google result disappears by itself after a while. If a page won't go, Google has a form to remove results with your contact details, and a separate form for the EU right to be forgotten (delisting under European privacy law). See how to remove your information from Google.
Step 4: keep it gone
Brokers re-collect data from new sources, so data comes back. Check again every few months, or let Autopilot rescan every week and send new requests when it does.
Questions
Is it really free to remove my data in Europe?
Yes. GDPR requests are free, and companies may only charge for requests that are clearly unfounded or excessive.
How long does it take?
Companies have one month to answer. Doing it all yourself usually takes many hours spread over a few months, because of reminders. Autopilot does it for you.
Can I remove everything?
No. Some records must stay public by law, like company registers. But most commercial data about you can be removed.
More numbers on data brokers, breaches and scams: privacy statistics 2026.